Welcome to the Marketing Workshop!
Goals for our meeting:
Define who we are
Identify who we speak to and why
Define best channels to own
Who am I?
Multi-Industry means multi-target.
We have multiple industries we are involved with, which means there are different profiles of potential buyers and decision-makers.
Port & Rail
Scrap & Recycling
Time to get real.
Let's walk through who we actually feel are the competition in each industry so we can then create a plan to attack and dominate these brands.
Port & Rail =
Public Works =
Scrap & Recycling =
Is there and industry we want to focus on?
Identify one of several areas we might want to focus on using our limited resources to make a big splash and dominate to drive new leads.
What are they?
Who's already there?
What makes them strong?
Are there weaknesses?
What will it take?
Do we have resources?
Do we have time?
We only have so much to work with...
We appeal to many different industries, so the goal is to maximize our marketing resources to go fishing in the holes with the most fish.
So, what do you think?